Part of the Zalo ecosystem since 2012, Báo Mới is Vietnam's number-one news aggregation site and digital news application (according to data.ai, 2024). Its mission is to deliver fast, reliable, and personalized news to millions of Vietnamese users Trusted, Diverse, and Comprehensive News Sources Báo Mới stands out thanks to its strong network of reputable content partners, including:

• Over 100 official news sources: Aggregating content from Vietnam's top online newspapers and news outlets.
• Rich and diverse content: Thousands of new articles are published daily, covering everything from current affairs, economics, culture, and sports to entertainment

AI-Powered News Reading Experience Báo Mới is a pioneer in applying technology to enhance the user experience:

• Smart personalization: The platform integrates Natural Language Processing (NLP) and Machine Learning technologies to recommend the most relevant content for each user.
• Efficient news distribution: AI-powered distribution ensures users never miss important or highly relevant updates.

A proven Market Leader Báo Mới's credibility and leadership are demonstrated through objective metrics and industry recognition:

• Vietnam's No.1 news app: Leading in both monthly active users and total time spent (data.ai, 2024).
• Top 13 most-visited websites in Vietnam: As reported in the Global Digital Report 2025.