Launched in late 2012, Zalo is now Vietnam's leading messaging platform. With 79 million monthly active users and approximately 2 billion messages sent daily (Sept 2025 data), Zalo has become an indispensable part of Vietnamese daily life. Three Core Values That Define Zalo Zalo's success is built on three core values that set it apart from other products in the market and earn the trust of millions of people.

• Simple: Zalo is designed so that “anyone can use it,” even those with limited access to technology. The elderly, or people in remote areas, can quickly become familiar with and use Zalo to stay in touch with family and friends. The easy-to-use interface, memorable actions, and consistent experience make Zalo an approachable and friendly application for all user groups.
• Reliable: In all situations, from daily conversations to emergencies, Zalo is built to ensure a stable and uninterrupted connection. Particularly during periods of epidemics or natural disasters, Zalo has proven its crucial role by becoming a fast and dependable connecting channel for millions of Vietnamese people.
• Private: Zalo focuses on familiar, close connections. The platform respects privacy and aims to provide a safe, comfortable environment for communicating, sharing, and staying connected.

Diverse Features for Every Need With a user-centric approach, Zalo develops a wide range of features serving personal communication, work, and professional business needs.

• Everyday Communication (Free): Core features such as messaging, calling, and sharing life moments via the Private Feed will always remain free to support essential user connections.
• Work and Business: Zalo offers advanced tools like Zalo Business, zStyle, and zCloud to empower productivity and business operations for professional users
• Entertainment and Utilities: Zalo Video delivers an endless world of infotainment, while the AI Assistant “E-Citizen” helps users navigate questions about administrative procedures, contributing to Vietnam's digital transformation.

Thanks to its feature diversity, Zalo serves various target groups: from young people who love to update contents, to business professionals who need management tools, or families who simply want to maintain daily connections.

Pioneering AI to Enhance Productivity and Everyday Convenience Zalo continuously strives to bring Artificial Intelligence (AI) closer to general users in order to enhance user productivity and convenience. Currently, approximately 30% of Zalo users are utilizing AI features monthly on the platform.

• AI Makes Life Convenient: Features such as composing messages by voice, real-time translation, generating captions for video calls, converting voice messages to text, and vice versa, have become familiar tools, helping communication overcome all barriers.
• AI Adds Meaning to Life: AI Avatar and AI Greeting Card technologies have created memorable moments:
  • National Day (September 2, 2025): Nearly 8 million AI Avatars were created.
  • Vietnamese Women's Day (October 20, 2024): 5 million Zalo AI cards were sent to share love.
  • International Women’s Day (March 8, 2025): 3.7 million Zalo AI cards were created and shared.

Vietnam's No.1 Messaging Platform Zalo's leading position is affirmed by the trust of users and reputable reports:

• According to the “The Connected Consumer Q1 2025” report, Zalo has been the most favored messaging platform in Vietnam for all three generations of users (Gen X, Y, Z) for 18 consecutive quarters since 2020.
• The annual 'Digital 2025 Global Overview Report' recognized Zalo as the application with the largest number of downloads in Vietnam.
• In 2024, Zalo was honored as the “Best Multi-Functional Messaging App” at the Sensor Tower APAC Awards APAC Awards.
• According to data updated for the first half of 2025, Zalo has reached 78.3 million monthly active users with approximately 2 billion messages sent daily, continuing to be the most used messaging platform in Vietnam.

Recognition & Awards From its early days, Zalo received valuable recognition such as the Sao Khuê Award 2013. In 2019, Prime Minister Nguyễn Xuân Phúc affirmed Zalo’s role: “Wherever there are Vietnamese people, there is Zalo.” Additionally, Zalo has received numerous commendations from government agencies for its positive contributions to digital transformation, disaster prevention, and accompanying the country during the COVID-19 pandemic, affirming its commitment to serving the Vietnamese users and society.