Launched in 2023, Zalo Video is a short-form video feature integrated directly within the Zalo app. With the goal of delivering relatable and positive content, Zalo Video quickly became a familiar entertainment destination, attracting approximately 40 million users per month.
The platform offers a diverse range of content from news, entertainment, films to lifestyle, completely meeting the needs of Vietnamese users for updates and relaxation.
Diverse and Reputable Content Partner Ecosystem
Zalo Video's appeal is backed by a strong network of leading strategic partners across various sectors:
Partnership with Hit TV Shows: Zalo Video is the media partner for a series of blockbuster programs such as Mẹ Vắng Nhà Ba Là Siêu Nhân, Sao Nhập Ngũ, 2 Ngày 1 Đêm, Tổ Đội 102 - Chiến Sĩ Quả Cảm, HAHA Family and more.
National broadcasters & official news outlets: The platform brings together Vietnam's most trusted media organizations, including VTV, HTV, the Voice of Vietnam (VOV), Nhân Dân Newspaper, VnExpress, Thanh Niên, and numerous local stations across the country.
Premium Sports Content: Collaborating with top broadcasters like K+, FPT Play, SCTV, TV360, On Sports Plus, and the Vietnam Football Federation (VFF).
Film and Entertainment Producers: Continuously updating with exclusive and engaging content from reputable production units.
Fostering a Creative Community and Spreading Positive Values
Since mid-2024, Zalo Video has consistently rolled out monthly trending hashtag campaigns, creating a playground and inspiring the content creator community.
Themed Campaigns: Campaigns like #PhuNuToiYeu (The Women I Love), #TheThaoMoiNgay (Sports Every Day), and #SongKhoeMoiNgay (Healthy Living Every Day) encourages users to share meaningful moments in life.
Honoring National Values: During major holidays, Zalo Video spreads love for the homeland through special campaigns such as #VietnamTuoiDep (Beautiful Vietnam) and #TuHaoVietNam (Proud of Vietnam), honoring the beauty of Vietnam's culture, people, and landscapes.
